About Sarah

Sarah Meiburg

President
Hazelnut Marketing, Inc.

From agency account supervisor to marketing director to marketing company owner, Sarah Meiburg offers 25 years of consumer marketing expertise. This multifaceted experience has given her an insight and appreciation for the inner workings and challenges faced by marketing professionals on all sides and for the complexities of marketing products, services and ideas to consumers in all walks of life.

Sarah started her career in the financial services industry as a management trainee working for what is now Wachovia National Bank. As marketing director of a bank, Sarah managed an MMDA campaign that raised $50 million in deposits. As a VP, Account Supervisor at Earle Palmer Brown, she spent four years on multimedia accounts including Roy Rogers Restaurants, the MOST ATM network and Airbus Industrie. As marketing director of a specialty hospital, Sarah introduced new programs, hired a new advertising agency and was responsible for developing the organization?s strategic plan.

For the last twelve years she has been President of Hazelnut Marketing, a virtual strategic marketing communications firm with a varied list of clients, representing a wide range of industries. Clients hire Hazelnut Marketing for full service advertising services as well as specific, short term strategically oriented consulting assignments.

For example, working with a large regional health system in the Washington area, Sarah was contracted for over a year to manage the marketing for the launch of a new health plan - she was responsible for the whole process, from consumer and employer research to naming the health plan, to advertising agency search, to management of brand strategy development and ultimately the creative development and launch of the health plan.

From 2002 - 2003, she spent 18 months working in a contract position for the American Plastics Council where she managed a $20 million advertising program. She directly managed the agency overseeing the development of a new campaign with a $2 million production budget. The creative development process took over 6 months and involved extensive message and creative testing before production began. The campaign included television, radio, print ads, member communication and value-added media opportunities.

In 2006, Sentara Healthcare (a large health system in Virginia) hired Sarah for the second time to conduct in-depth research and market analysis for the launch of a new hospital.

Most recently, for her long standing client, Holy Cross Hospital, Sarah and her virtual team of research and creative gurus developed a positioning strategy and communications campaign to elevate the hospital brand among consumers and potential employees.